Free playbook
The Mid-Market Marketing Hiring Playbook.
14 pages. Built for VPs and Directors of Marketing deciding between a full-time hire, a retainer operator, or both. Cost math, timing math, and the questions you actually need to ask.
What's inside
Built from 28 years of mid-market hiring decisions.
Every section answers a real decision VPs of Marketing have walked through with us — written in plain language, not consulting-speak.
- Full-time vs. retainer cost math, with worked examples at $20M, $50M, and $100M revenue
- The seven-day matching process, broken down day by day
- Fit-interview question bank — 22 questions to ask any retainer marketer before signing
- When to use both: hybrid staffing patterns that scale across growth stages
- How to measure outcomes (not activity) when execution is on retainer
- A worksheet you can print and walk through with your CFO
Send me the PDF
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We send the PDF and one follow-up email a week later. No sequence.
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