Coaching sprint
Keep your team. Upgrade their game.
A veteran paid media operator coaches your in-house team to Google Ads competency — inside your own account, against your own numbers. Four weeks. $4,000, fixed.
What this is
Coaching in your account, not a course.
Plenty of teams have smart marketers and no one deep in paid ads. The usual fixes are slow or rented: wait for a course to sink in, or hand the account to an outside manager and hope some knowledge rubs off. It rarely does.
This sprint is the third option. An experienced operator — 10+ years running real budgets — works with your team for four weeks inside your own Google Ads account, against your own spend and your own numbers. They rebuild the account together, session by session, and your people keep the competency when the sprint ends. Generic certifications teach the platform; this teaches your account.
The sprint
Four weeks, start to handoff.
Week 1
Audit + baseline
Written teardown of your Google Ads account — structure, tracking, wasted spend — plus a skills baseline for each team member. You see exactly where the account and the team stand.
Weeks 2–3
Rebuild, together
Two working sessions per week. Your coach rebuilds campaigns WITH your team at the keyboard — structure, bidding, negatives, conversion tracking — plus async review of their work between sessions.
Week 4
Playbooks + handoff
Custom written playbooks for your account: the weekly optimization routine, the testing cadence, the reporting scorecard. Your team runs the final week with the coach reviewing over their shoulder.
What you keep
The sprint ends. The capability stays.
One fixed price: $4,000 for the full four weeks. Compare that against one month of an agency retainer that leaves nothing behind when it ends.
- A written account audit with fixes ranked by dollar impact
- Rebuilt campaign structure your team understands, because they built it
- Conversion tracking wired to real leads, not clicks
- Custom playbooks: weekly routine, testing cadence, reporting template
- A team that can defend every dollar of spend to whoever asks
Good fit if
Your team is ready to level up.
- You have marketers in-house, but nobody with real depth in paid ads
- An agency handled ads before and took the know-how with them when they left
- Spend is big enough that guessing has real costs
- You want the capability in your building, not rented forever
Not a fit if
You need something else.
- No in-house team to coach — you need the account run for you
- A team that has no time allocated to actually work the account
- Platforms we would be learning alongside you
No team in-house? The paid media operator runs the account for you. And if the sprint reveals your team needs ongoing backup, rolling into a retainer is a conversation, not a restart.
Ready to hire an experienced marketer?
Tell us what's broken. 3–5 marketers matched to your needs within three business days. 15-day fit guarantee.