Free playbook
The Mid-Year Marketing Reset.
A half-year framework for deciding what to cut, what to amplify, and what to test before you commit the rest of your annual budget. Built for VPs and Directors of Marketing at $20M to $100M firms.
What's inside
Built from 30 years of mid-market marketing decisions.
Every section answers a real decision marketing leaders have walked through with us, written in plain language, not consulting-speak. No theory, no trends filler. Just the math, the questions, and the framework we hand our peers.
- The four market shifts that moved since you wrote the 2026 plan: budgets re-sorting faster, AI spend that is not proving out, buyers deciding where you cannot see, and channel returns that flipped
- A one-week, line-by-line budget audit you can run without new tools or a consultant retainer
- The three-bucket model (Lead Generator, Black Hole, What If) for sorting every recurring marketing expense
- A worked example: a $31,300-per-month budget sorted through the buckets, with $11,000 freed and reallocated
- The reallocation math, laid out: what to cut, what to amplify, what to test, and what to hand back
- A three-step prescription for defending the back half of your budget to the CFO
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